Category
Lifestyle
Festive Fusions
Trend cluster
Category
Intergalactic
Consumerism
Products made in space gratify consumers' sense of novel indulgence.
2.4
Trend score
Trend
What is the Intergalactic Consumerism trend?
Intergalactic Consumerism: While our capacity for mass space travel is still years away, brands are offering consumers a taste of outer space through products that are partially or fully made in space. Be it a cookie or a pair of boots, these goods satiate shoppers looking to indulge their sense of individuality.
Insight
The consumer insight behind the Intergalactic Consumerism trend
Space travel is an ambitious project that has captured the attention of many consumers who are rooting for innovation and human progress. Individuals are interested in the novelty of this concept and often internalize it as part of their personal brand. As a result, they become vastly engaged in products and services that bring them closer to knowing and experiencing outer space, while also allowing them to show off their future-forward mindset.
Trend themes
Themes within the Intergalactic Consumerism trend
Three behaviours holding the trend together01
Spacefaring Consumerism
Consumers' interest in space travel presented opportunities for brands to offer products and services related to outer space.
02
Sustainable Resource Extraction
The utilization of resources from space including space boots and atmospheric CO2, opens up opportunities for a sustainable source of essential materials for various industries.
03
Zero-Gravity Manufacturing
The development of coffee roasting and baking cookies in space exemplifies opportunities for zero-gravity manufacturing that can help refine various industries' products and scale efficiency.
Industry implications
What the Intergalactic Consumerism trend means for industry
Where the trend changes the playbookFor
Space Exploration
With consumers' growing interest and support for space travel, the space exploration industry can continue to innovate and develop products related to space habitation and exploration.
For
Sustainability
Industries focusing on environmentalism can explore sustainable resource extraction opportunities from space to introduce cleaner and eco-friendly processes.
For
Manufacturing
Manufacturing industries can benefit from innovative manufacturing methods and technologies introduced by space technology and zero-gravity processes.
Workshop question
What excites your consumer? How can you inject a bit of that into their experience with your brand?
Trend signals
Trend signals for Intergalactic Consumerism
Trend score 2.4 out of 10, from popularity 44%, activity 20%, freshness 9%.
Popularity44%
Activity20%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Intergalactic Consumerism trend
4 featured examples from Apr 3, 2018 to Jun 27, 2019CategoryEco
Atmosphere-Captured C02
Vasler and Climeworks are Making Sparkling Water with Atmospheric C02
The beverage industry can explore the use of atmosphere-captured CO2 in their products, offering consumers sustainable and carbon-neutral beverage options.
CategoryMarketing
Space-Bound Coffee Beans
Re-Entry from Space Heats Space Roasters' Coffee Beans
The coffee industry stands to benefit from Space Roasters' disruptive approach to coffee roasting, resulting in improved quality and taste of coffee beans.
CategoryEco
Degradable Made-in-Space Boots
The MarsBoot Offers Ideas For the Future of Colonizing Mars
The space exploration industry is poised to benefit from the development and implementation of sustainable footwear and innovative materials for long-duration missions.
CategoryLifestyle
Extraterrestrial Baked Cookies
DoubleTree's Oven Will Create the First Food Baked in Space
New opportunities for creating food and beverage products that can withstand the unique conditions of outer space.
