Products made in space gratify consumers' sense of novel indulgence
Implications - For many novelty-driven consumers who use the products they buy as conversation-starters or as a way to differentiate themselves, few products are more exciting than those created in outer space. While the ability for mass space travel is still years away, consumer goods made partially or fully in space (be it a cookie or a pair of boots) satiate shoppers looking to indulge their sense of individuality.
Workshop Question — What excites your consumer? How can you inject a bit of that into their experience with your brand?