DoubleTree by Hilton is planning to introduce the first-ever baked cookie in space thanks to a prototype oven. For years, people have been drawn to DoubleTree for its freshly baked cookies and now, the brand is on a mission to make "long-duration space travel more hospitable."
For this unconventional cookie project, DoubleTree is working with microgravity appliance maker Zero G Kitchen and commercial space travel provider NanoRacks. DoubleTree will be sending some of its cookie dough to the ISS later on in the year to test its innovative oven, which will be the first of its kind to share freshly baked food.
With rising interests in space travel and science, a growing number of food and beverage brands are creating products to send into outer space.
Why This Trend Is Growing
- Space Food Innovation
- The rising interest in space travel and science has led to the creation of new products designed for consumption in outer space.
- Microgravity Appliances
- Developing appliances that can function in microgravity could spawn a new wave of innovation for space travel and exploration.
- Hospitality in Space
- There is a need for more hospitable conditions in space, presenting opportunities for companies to develop innovative solutions and technology for the space industry.
Industries Being Reshaped
- Food and Beverage
- New opportunities for creating food and beverage products that can withstand the unique conditions of outer space.
- Space Exploration
- Developing technologies and products for space travel and exploration that can address the unique challenges of microgravity environments.
- Hospitality
- Companies can develop technology and solutions for creating more hospitable conditions in remote locations, including space.
