Piebird at DoubleTree by Hilton Will Offer a Range of Fare
Michael Hemsworth — May 30, 2025 — Lifestyle
References: hilton & restaurantbusinessonline
Piebird at DoubleTree by Hilton is a new restaurant concept exclusively created by the brand for its DoubleTree locations as a full-service dining experience that will satisfy diners seeking the comforts of a home cooked meal. The dining concept plays off the freshly baked cookies that guests can find in the lobby of a DoubleTree hotel and will feature a menu developed through a partnership with New School Hospitality. Diners will thus enjoy such dishes as chicken and waffles, Sunday pot roast, macaroni and cheese, chicken pot pie and of course several pies.
Hilton SVP and Global Head, Wellness, Design and Food & Beverage Adam Crocini spoke on Piebird at DoubleTree by Hilton saying, "Over the past few years, we’ve really been leaning into developing these fully fleshed out restaurant concepts that are ready for our owners to deploy in their hotels, off the shelf, that are fully kitted out with uniforms, direction, curated music and playlists, lighting direction and design, interior design specifications, and furniture and fixtures and equipment specifications—certain aspects of the brand that we want to make sure are part of every single restaurant when we open it up. We’re really delivering a restaurant concept which is an easy button for our owners to deploy in their hotels because we’ve done all the heavy lifting."
Image Credit: Hilton
Hilton SVP and Global Head, Wellness, Design and Food & Beverage Adam Crocini spoke on Piebird at DoubleTree by Hilton saying, "Over the past few years, we’ve really been leaning into developing these fully fleshed out restaurant concepts that are ready for our owners to deploy in their hotels, off the shelf, that are fully kitted out with uniforms, direction, curated music and playlists, lighting direction and design, interior design specifications, and furniture and fixtures and equipment specifications—certain aspects of the brand that we want to make sure are part of every single restaurant when we open it up. We’re really delivering a restaurant concept which is an easy button for our owners to deploy in their hotels because we’ve done all the heavy lifting."
Image Credit: Hilton
Trend Themes
1. Home-cooked Dining Concepts - A surge in restaurant models offering home-style meals in commercial settings reflects a consumer shift towards comforting and nostalgic dining experiences.
2. Pre-packaged Restaurant Solutions - There is a growing trend for comprehensive restaurant packages that offer turnkey solutions, streamlining the launch process for hotel owners.
3. Partnership-driven Menus - Collaborative menu development between hospitality brands and culinary teams is increasingly popular, enhancing guest experiences with specialized and diverse offerings.
Industry Implications
1. Hospitality - The hospitality industry is exploring innovative ways to incorporate comforting dining experiences that replicate the feel of home-cooked meals within hotel environments.
2. Restaurant Franchising - The expansion of fully-packaged restaurant models is creating new opportunities within the franchise and licensing space, particularly for hotel-themed dining.
3. Collaborative Culinary Ventures - Joint ventures between hospitality providers and culinary experts are on the rise, driven by the need to create unique and memorable dining experiences.
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