Category
Lifestyle
Assisted Choices
Trend cluster
Category
Enviro-Diaper
Sustainably-sourced and processed diaper pulp serves as an accessible eco-swap.
3.5
Trend score
Trend
What is the Enviro-Diaper trend?
Enviro-Diaper: Increasingly, diaper manufacturers are using sustainably-sourced and processed pulp in infant diapers. This product is a viable solution for eco-conscious parents who are unable or prefer not to use cloth diapers.
Insight
The consumer insight behind the Enviro-Diaper trend
In terms of infant care, Millennial parents tend to seek out disposable products that are natural and eco-friendly. This is motivated by a desire for a more holistic approach to parenting, especially as skepticism about synthetic materials grows. It also allows parents to engage in a guilt-free lifestyle that embraces environmentally friendly consumption habits more fully.
Trend themes
Themes within the Enviro-Diaper trend
Three behaviours holding the trend together01
Sustainably-sourced Diapers
Diaper manufacturers are increasingly using sustainably-sourced and processed pulp in their products, which is a viable solution for eco-conscious parents who are unable to or prefer not to use cloth diapers.
02
Hypoallergenic Eco Diapers
As parents seek out disposable products that are more natural and eco-friendly, hypoallergenic eco diapers are becoming increasingly popular for their minimal impact on the environment, and offer a disruptive innovation opportunity for manufacturers to create attractive designs while maintaining sustainability and preserving infant health.
03
Compostable Diaper Programs
As parents become more environmentally conscious, compostable diaper programs such as DYPER & TerraCycle's REDYPER are offering alternatives to home composting or contributing to landfill waste, and provide an opportunity for disruptive innovation toward more sustainable baby products.
Industry implications
What the Enviro-Diaper trend means for industry
Where the trend changes the playbookFor
Baby Diaper Industry
The baby diaper industry is being disrupted by the growing trend of eco-friendly and natural baby products which prioritize sustainably-sourced materials, hypoallergenic designs and compostable alternatives.
For
Manufacturing Industry
Manufacturers of baby products are being pushed toward environmentally-conscious innovation and development of more sustainable materials and production methods to meet the growing demand for natural and eco-friendly baby products, creating a disruptive opportunity for those who can stay ahead of the trend.
For
Composting Industry
The composting industry is being affected by innovative compostable diaper programs which are being developed to help reduce landfill waste, and offering opportunities for disruption of traditional composting methods.
Workshop question
Identify one change your brand could make in creating a more sustainable offering
Trend signals
Trend signals for Enviro-Diaper
Trend score 3.5 out of 10, from popularity 53%, activity 43%, freshness 9%.
Popularity53%
Activity43%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Enviro-Diaper trend
7 featured examples from Apr 10, 2017 to Feb 19, 2020CategoryEco
Cloth Diaper Delivery Services
Bear Bottoms Conveniently Supplies Cotton Diapers to New Parents
The rise of cloth diaper services presents opportunities for eco-friendly home delivery services, not just for diapers, but for other eco-friendly household products as well.
CategoryEco
Affordable Plant-Based Baby Products
Hello Bello Shares Quality Baby Necessities Through Walmart
The baby product industry has the potential to be disrupted by the introduction of affordable plant-based products like Hello Bello.
CategoryEco
Eco Free-From Diapers
Thrive Market Baby Introduces a Diaper Range Without Chemicals
Using eco-friendly and hypoallergenic materials can give a competitive edge against traditional baby product brands.
CategoryEco
Compostable Diaper Programs
DYPER & TerraCycle Offer an Alternative to Composting Diapers at Home
Compostable diaper programs and eco-friendly diaper services offer disruptive innovation opportunities for companies in the baby care industry.
CategoryLifestyle
Hypoallergenic Eco Diapers
Kit & Kin Diapers are Ideal for Babies with Sensitive Skin
Companies in this industry can take advantage of growing demand for eco-friendly and hypoallergenic diaper products.
CategoryLife-Stages
Sustainable Forest-Friendly Diapers
Bambo Nature's Eco-Friendly Diapers are Chemical-Free
The baby product industry can continue to innovate and create more sustainable and non-toxic products to meet the growing demand from eco-conscious parents.
CategoryEco
Eco Pulp-Lined Diapers
Walmart's Parent’s Choice Premium Diaper is Lined with Sustainable Pulp
Disruptive innovation opportunities in the baby care industry to create eco-friendly and comfortable products for infants.
