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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,173 more

Functional Mocktail

Non-alc beverages tap specific ingredients for functional benefits

Implications - Creating more than just alcoholic alternatives, beverage brands are adapting mocktail concoctions to be healthier and nutrient-focused. Offering adaptions and electrolytes to kick-start energy, these non-alc examples not only speak to the way alcoholic consumption is adapting, but it also speaks to the desire for functional, good-for-you options no matter what occasion.
Workshop Question — In what way could you adapt food or beverage substitutes to be more appealing to the average consumer?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
39,314 Total Clicks
Date Range:
Apr 19 — Aug 19
Trending:
This Week and Mild
Consumer Insight Topics:

Featured Examples

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