Exclusively at Target this spring, a sparkling non-alcoholic mimosa will be available from Welch's. The refreshing beverage has the potential to be enjoyed during celebratory occasions and brunch, providing a bright, refreshing and crisp citrus flavor. The family-friendly Welch's Non-Alcoholic Sparkling Mimosa sets itself apart as an option that provides all of the taste of a mimosa without the possibility of feeling hungover.
Welch's previously introduced a Non-Alcoholic Rosé for special occasions and gatherings and this new offering specifically provides a bubbly option for breakfast and brunch occasions. Welch's 80-calorie Non-Alcoholic Sparkling Mimosa is made with a base of grapes that are grown in the USA and naturally gets its sweetness from fruit juice.
With many consumers looking to explore better-for-you beverages and alcohol-free alternatives, Welch's Non-Alcoholic Sparkling Mimosa is a sophisticating and satisfying substitute for a brunch staple.
Key Themes Behind This Trend
- Non-alcoholic Alternatives
- The trend of exploring alcohol-free options presents opportunities for creating sophisticated and satisfying non-alcoholic beverages.
- Brunch Beverages
- The trend of brunch culture presents opportunities for creating refreshing and bright beverages that can be enjoyed during celebratory occasions and gatherings.
- Better-for-you Beverages
- The trend of prioritizing health and wellness presents opportunities for creating low-calorie and naturally sweetened beverages with healthier ingredients.
Where This Applies
- Beverage Industry
- The beverage industry has the opportunity to innovate and create new non-alcoholic and low-calorie alternatives to traditional alcoholic options.
- Hospitality Industry
- Restaurants, bars and hotels can explore the trend of brunch culture and offer refreshing and sophisticated non-alcoholic beverage options.
- Retail Industry
- Retailers have the opportunity to capitalize on the trend of exploring better-for-you beverages and offer a wide variety of low-calorie and naturally sweetened beverage options to consumers.
