Noting the on-trade demand for spritz and wine-based cocktails, Global Brands launched a new brand called Beviamo that offers a refreshing, Italian-inspired canned spritzer. The Beviamo Italian Spritz boasts 5.5% ABV and a formula that draws on an original Italian recipe—the concoction is made from a simple combination of bitter liqueur, Italian wine and soda water.
The Italian-style spritzer is said to be a "refreshing take on the classic Venetian Spritz" and caters to changing taste preferences for bitter-sweet flavors and drinks with lower alcohol content. As well as boasting a light taste that can still be savored, Beviamo Italian Spritz also appeals to drinkers of today with a summery, colorful and Instagrammable can design.
What's Driving This Trend
- Italian-style Canned Spritzers
- Disruptive Innovation Opportunity: Developing innovative ways to mix non-traditional ingredients and utilizing creative packaging designs can appeal to changing taste preferences and social media trends.
- Bitter-sweet Drinks
- Disruptive Innovation Opportunity: Creating low-alcohol alternative drinks that can be savored and cater to changing taste preferences can help businesses stand out in a crowded market.
- Canned Cocktails
- Disruptive Innovation Opportunity: Utilizing portable, single-serving packaging for easy consumption and convenience can appeal to busy, on-the-go consumers.
Who This Affects Most
- Alcoholic Beverages
- Disruptive Innovation Opportunity: Creating unique and refreshing alcoholic beverages, particularly those that capitalize on social media trends and changing taste preferences, can help businesses differentiate themselves in a competitive market.
- Packaging
- Disruptive Innovation Opportunity: Designing creative and eye-catching packaging for beverage products can attract consumers and increase sales.
- Hospitality
- Disruptive Innovation Opportunity: Incorporating low-alcohol and refreshing canned drinks into bar and restaurant menus can appeal to customers looking for something new and trendy to try.
