Beviamo Combines Bitter Liqueur, Italian Wine & Soda Water

 - May 22, 2019
References: globalbrands & thespiritsbusiness
Noting the on-trade demand for spritz and wine-based cocktails, Global Brands launched a new brand called Beviamo that offers a refreshing, Italian-inspired canned spritzer. The Beviamo Italian Spritz boasts 5.5% ABV and a formula that draws on an original Italian recipe—the concoction is made from a simple combination of bitter liqueur, Italian wine and soda water.

The Italian-style spritzer is said to be a "refreshing take on the classic Venetian Spritz" and caters to changing taste preferences for bitter-sweet flavors and drinks with lower alcohol content. As well as boasting a light taste that can still be savored, Beviamo Italian Spritz also appeals to drinkers of today with a summery, colorful and Instagrammable can design.