Cosmetic brands incorporate fruit-infused waters into their products
Trend - Cosmetic brands are using fruit-infused waters as the base for products that range from serums to lip balms. These products come as consumers seek out natural forms of skincare that offer effective ingredients and align with consumers' routines.
Insight - With the North American "self-care" industry pulling consumers in several different directions, many are opting for products, service and ingredients that are traditional and therefore more trustworthy. "Natural" ingredients are thus extremely popular when it comes to consumers' self-care routines–in industries related to everything from cosmetics to food.
Insight - With the North American "self-care" industry pulling consumers in several different directions, many are opting for products, service and ingredients that are traditional and therefore more trustworthy. "Natural" ingredients are thus extremely popular when it comes to consumers' self-care routines–in industries related to everything from cosmetics to food.
Workshop Question - How could your brand adapt to the consumer preference for natural purchases?
