Cosmetic brands incorporate fruit-infused waters into their products
Trend - Cosmetic brands are using fruit-infused waters as the base for products that range from serums to lip balms. These products come as consumers seek out natural forms of skincare that offer effective ingredients and align with consumers' routines.
Insight - With the North American "self-care" industry pulling consumers in several different directions, many are opting for products, service and ingredients that are traditional and therefore more trustworthy. "Natural" ingredients are thus extremely popular when it comes to consumers' self-care routines–in industries related to everything from cosmetics to food.
Insight - With the North American "self-care" industry pulling consumers in several different directions, many are opting for products, service and ingredients that are traditional and therefore more trustworthy. "Natural" ingredients are thus extremely popular when it comes to consumers' self-care routines–in industries related to everything from cosmetics to food.
Workshop Question - How could your brand adapt to the consumer preference for natural purchases?
Trend Themes
1. Fruit-based Skincare - Cosmetic brands are creating skincare products that use fruit-infused waters and extracts for natural and effective ingredients.
2. Simple, Safe, and Effective Formulas - Consumers are turning to trustworthy and recognizable natural ingredients in their self-care routines, fueling various industries beyond cosmetics.
3. Water-lock Technology - Companies are developing technology to not only lock in moisture but attract moisture to the skin, providing deeper hydration and more comfort.
Industry Implications
1. Skincare - Incorporating fruit-infused waters and extracts into skincare products can provide simple and effective natural ingredients to address various skin concerns.
2. Self-care - With consumers turning to traditional and trustworthy ingredients, various industries can explore ways of incorporating natural and recognizable ingredients for their individual product lines.
3. Moisturizers - Developing water-lock technology in moisturizers can provide a deep and long-lasting hydration and improve customer satisfaction in various industries.
