Just ahead of the fall and winter seasons when many people are bothered by dry, chapped lips, Softlips is introducing its innovative new hydrating lip balms, which combine hyaluronic acid, sea algae and sea mineral water for powerful, comfortable protection. While the inclusion of hyaluronic acid is beneficial for locking in moisture, sea algae supports the restoration of the natural lip barrier.
The Softlips Oasis lip balms are powered by water-lock technology that was developed with Mentholatum USA and Rohto Japan, which "both attracts moisture to the lips and locks it in," unlike many comparable products that only seal in moisture.
These new lip products from Softlips boast refreshing fruit-infused water flavors like Pineapple & Coconut, Peach & Mango and Strawberry & Kiwi.
Softlips' Ultra-Hydrating Lip Balms Attract and Lock in Moisture
Laura McQuarrie — September 10, 2019 — Fashion
References: softlips & prnewswire