The Holler is a multipurpose venue that brings together a number of services — from co-working spaces and dining opportunities to artisanal markets and shuffleboard courts. Set in an old Arkansas factory, the destination has the potential to effortlessly bring together the public and be recognized as an "all-in-one local hangout."
The design language of the multipurpose venue has been arranged by local firm Modus Studio and New York-based Brand Bureau. The companies work on preserving the industrial character of the building while infusing The Holler with recognizable, modern-driven elements. In addition, addressing contemporary movements in design, Modus Studio and Brand Bureau infuse the multipurpose venue with an abundance of flora and fauna to add a natural ambiance.
Photo Credits: Garrett Rowland, Mark Jackson