Brands highlight the "superfoods" they offer in their baby care products
Trend - Brands that specialize in baby products like infant-specific food and skincare are incorporating and highlighting "superfoods" in their products. The "buzzy" label is often used to enhance the perceived health of products marketed to young Millennials.
Insight - Millennials tend to be attracted to labels that immediately establish perceptions of health and wellness, since their self-care priorities extend to the food industry as well. Now, Millennial parents are aiming to impart the same healthy habits in their children–even at a very young age–in the face of North America's obesity epidemic.
Insight - Millennials tend to be attracted to labels that immediately establish perceptions of health and wellness, since their self-care priorities extend to the food industry as well. Now, Millennial parents are aiming to impart the same healthy habits in their children–even at a very young age–in the face of North America's obesity epidemic.
Workshop Question - How could your brand focus on labels in enhancing the perceived efficiency of its product/service?
Trend Themes
1. Superfood Baby Products - Baby food and skincare brands are incorporating superfoods, which enhances the perception of health in millennial parents.
2. Organic and Non-toxic Baby Products - Baby product companies are now creating organic, non-toxic and plant-derived products to avoid synthetic and harmful ingredients.
3. Brain-boosting Baby Foods - Baby food brands are incorporating superfoods to support the growth of young developing minds by focusing on creating smart foods for the brain and body.
Industry Implications
1. Baby Products Industry - This industry is focused on creating new innovative products that cater to the health and wellness trend for millennial parents.
2. Organic Products Industry - This industry is dedicated to producing organic and non-toxic products for consumers who prefer natural ingredients in their daily lives.
3. Food and Beverage Industry - This industry is transforming the baby food market through the incorporation of superfoods, creating smarter options for developing brains.
