Brands highlight the "superfoods" they offer in their baby care products
Trend - Brands that specialize in baby products like infant-specific food and skincare are incorporating and highlighting "superfoods" in their products. The "buzzy" label is often used to enhance the perceived health of products marketed to young Millennials.
Insight - Millennials tend to be attracted to labels that immediately establish perceptions of health and wellness, since their self-care priorities extend to the food industry as well. Now, Millennial parents are aiming to impart the same healthy habits in their children–even at a very young age–in the face of North America's obesity epidemic.
Insight - Millennials tend to be attracted to labels that immediately establish perceptions of health and wellness, since their self-care priorities extend to the food industry as well. Now, Millennial parents are aiming to impart the same healthy habits in their children–even at a very young age–in the face of North America's obesity epidemic.
Workshop Question - How could your brand focus on labels in enhancing the perceived efficiency of its product/service?
Trend Themes
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Superfood Baby Products — Baby food and skincare brands are incorporating superfoods, which enhances the perception of health in millennial parents.
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Organic and Non-toxic Baby Products — Baby product companies are now creating organic, non-toxic and plant-derived products to avoid synthetic and harmful ingredients.
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Brain-boosting Baby Foods — Baby food brands are incorporating superfoods to support the growth of young developing minds by focusing on creating smart foods for the brain and body.
Industry Implications
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Baby Products Industry — This industry is focused on creating new innovative products that cater to the health and wellness trend for millennial parents.
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Organic Products Industry — This industry is dedicated to producing organic and non-toxic products for consumers who prefer natural ingredients in their daily lives.
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Food and Beverage Industry — This industry is transforming the baby food market through the incorporation of superfoods, creating smarter options for developing brains.
