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Infant Superfood

Brands highlight the "superfoods" they offer in their baby care products

Trend - Brands that specialize in baby products like infant-specific food and skincare are incorporating and highlighting "superfoods" in their products. The "buzzy" label is often used to enhance the perceived health of products marketed to young Millennials.

Insight - Millennials tend to be attracted to labels that immediately establish perceptions of health and wellness, since their self-care priorities extend to the food industry as well. Now, Millennial parents are aiming to impart the same healthy habits in their children–even at a very young age–in the face of North America's obesity epidemic.
Workshop Question - How could your brand focus on labels in enhancing the perceived efficiency of its product/service?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 34 Examples:
45,462 Total Clicks
Date Range:
Dec 17 — Sep 19
Trending:
Warm
Consumer Insight Topics:

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