Category
Fashion
Scaled Restraint
Trend cluster
Category
All-in-One
Care
All-encompassing skin and hair care products aim to pare down cosmetic routines.
3.3
Trend score
Trend
What is the All-in-One Care trend?
All-in-One Care: With Korean beauty now driving many cosmetic trends in North America, the latest is a paring down of daily skincare routines. K-beauty once made-famous the 10-step skincare routine, and with the popularity of that has come the reactionary trend sometimes known as "skip-care". With this shift, brands are now offering all-encompassing skin and hair care products that promise to do the work of multiple.
Insight
The consumer insight behind the All-in-One Care trend
The way modern skincare routines are marketed is often in a multi-step process, with several products and time-consuming applications. For many consumers, these routines can be overwhelming and impede on the time they'd rather spend on other activities. Thus, consumers seek out options that are able to cater to their preferences for convenience, alongside effective delivery.
Trend themes
Themes within the All-in-One Care trend
Three behaviours holding the trend together01
All-in-One Skincare
Consumers seek out options that are able to cater to their preferences for convenience, alongside effective delivery.
02
Multi-Benefit Products
As consumers seek to simplify their beauty routines, brands offer all-encompassing products that promise to do the work of multiple.
03
K-Beauty
All the benefits of K-beauty in a much simpler form that works as a toner, essence, and moisturizer.
Industry implications
What the All-in-One Care trend means for industry
Where the trend changes the playbookFor
Beauty
As consumers' beauty routines become more time-consuming, brands are developing products that offer multi-functional benefits such as toner, essence, and moisturizer in one bottle.
For
Healthcare
As consumers become more health-conscious, healthcare professionals are looking into skincare products that cater to customers' convenience with more efficient ways to apply different types of products.
For
Technology
As technology usage increases, skincare products that can block blue light and prevent signs of aging caused by exposure to screens are emerging in the market.
Workshop question
How could your brand simplify its product/service?
Trend signals
Trend signals for All-in-One Care
Trend score 3.3 out of 10, from popularity 51%, activity 41%, freshness 9%.
Popularity51%
Activity41%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the All-in-One Care trend
4 featured examples from May 1 to Aug 6, 2019CategoryBusiness
Women-Founded Natural Skincare Products
Velvette Organics Launched an All-In-One Facial Oil
Opportunity to innovate and create natural, all-in-one skincare products that are environmentally friendly and ethical.
CategoryFashion
All-in-One K-Beauty Skincare
The Nutrinature All-In-One Multitem Works as a Toner & Moisturizer
This industry can capitalize on the trend of all-in-one skincare products and natural ingredients for skincare.
CategoryFashion
Multi-Benefit Hair Sprays
The Keratin Obsessed Treatment Spray is Packed with 30 Benefits
The Keratin Obsessed Treatment Spray highlights a potential shift in the haircare industry towards multi-benefit, all-in-one solutions.
CategoryFashion
Protective Antioxidant Concealers
Revlon's Concealer Has Caffeine & Shields Skin from Blue Light
The beauty and skincare industry can explore the opportunity to develop more products that offer blue light protection and incorporate antioxidant ingredients.
