All-encompassing skin and hair care products aim to pare down cosmetic routines
Trend - With Korean beauty now driving many cosmetic trends in North America, the latest is a paring down of daily skincare routines. K-beauty once made-famous the 10-step skincare routine, and with the popularity of that has come the reactionary trend sometimes known as "skip-care". With this shift, brands are now offering all-encompassing skin and hair care products that promise to do the work of multiple.
Insight - The way modern skincare routines are marketed is often in a multi-step process, with several products and time-consuming applications. For many consumers, these routines can be overwhelming and impede on the time they'd rather spend on other activities. Thus, consumers seek out options that are able to cater to their preferences for convenience, alongside effective delivery.
Insight - The way modern skincare routines are marketed is often in a multi-step process, with several products and time-consuming applications. For many consumers, these routines can be overwhelming and impede on the time they'd rather spend on other activities. Thus, consumers seek out options that are able to cater to their preferences for convenience, alongside effective delivery.
Workshop Question - How could your brand simplify its product/service?
