All-encompassing skin and hair care products aim to pare down cosmetic routines
Implications - With Korean beauty now driving many cosmetic trends in North America, the latest is a paring down of daily skincare routines. K-beauty once made-famous the 10-step skincare routine, and with popularity of that has come the reactionary trend sometimes known as "skip-care". With this shift, brands are now offering all-encompassing skin and haircare products that promise to do the work of multiple–allowing consumers the same benefits as multi-step routines–but in a way that prioritizes convenience for those who find themselves without the time or motivation to complete drawn-out regimens.
Workshop Question — How could your brand simplify its product/service?