Brands target luxury consumers in beauty & wellness through means of Naturality
Implications - As consumer’s personal wellbeing remains top of mind, brands are now curating mental and physical wellness products that incorporate more luxury properties like gemstones and crystals to appeal to those with a higher income. Decanters, yoga mats, and other products target affluent individuals who desire a sense of elevated status. This shift from traditional luxury products allows brands to develop new offerings for the wellness-seeking elite.
Workshop Question — How can your brand create new products that combine beauty, wellness, and prestige?