Category
Fashion
Scaled Restraint
Trend cluster
Category
Holistic
Affluence
Brands target luxury consumers in beauty & wellness through means of Naturality.
2.6
Trend score
Trend
What is the Holistic Affluence trend?
Holistic Affluence: As consumer wellbeing remains top of mind, brands are now curating mental and physical wellness products that incorporate luxury properties like gemstones and crystals. The shift to traditional luxury products allows brands to develop new offerings for the wellness-seeking elite.
Insight
The consumer insight behind the Holistic Affluence trend
Consumers look for holistic approaches to mental and physical health and those with higher incomes tend to opt in for more luxurious offerings that will bring them something innovative that also has traditional spiritual sensibilities. This demand is tied to the desire for authenticity and prestige, enabling affluent consumers to experience holistic healing in an elevated space.
Trend themes
Themes within the Holistic Affluence trend
Three behaviours holding the trend together01
Luxury Naturality in Wellness
As consumer wellbeing remains top of mind, brands are now curating mental and physical wellness products that incorporate luxury properties like gemstones and crystals.
02
Holistic Healing for Affluent Consumers
Consumers look for holistic approaches to mental and physical health and those with higher incomes tend to opt in for more luxurious offerings that will bring them something innovative that also has traditional spiritual sensibilities.
03
Gemstone-Inspired Beauty Products
Beauty products incorporating gemstones and crystals have become a trend, attracting consumers looking for luxurious and spiritually authentic products.
Industry implications
What the Holistic Affluence trend means for industry
Where the trend changes the playbookFor
Luxury Beauty
Luxury beauty companies can explore incorporating gemstones and crystals in their products to offer something innovative and authentic.
For
Wellness
Wellness companies can create new offerings that combine traditional spiritual practices with luxurious properties to cater to the demand for holistic healing for affluent consumers.
For
Jewelry
Jewelry companies may consider creating gemstone or crystal-filled accessories that attract consumers seeking fashion-forward items with holistic healing properties.
Workshop question
How can your brand create new products that combine beauty, wellness, and prestige?
Trend signals
Trend signals for Holistic Affluence
Trend score 2.6 out of 10, from popularity 38%, activity 31%, freshness 9%.
Popularity38%
Activity31%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Holistic Affluence trend
5 featured examples from Jun 29, 2018 to Jul 6, 2019CategoryLuxury
Gem-Embedded Yoga Mats
Chakracarma's Luxury Yoga Mats Use Handcrafted Leather & Precious Stones
Opportunities for luxury brands to expand their offerings by introducing high-end yoga mats using unique and valuable materials.
CategoryFashion
Gemstone-Infused Exfoliating Scrubs
The New Amethyst Exfoliating Body Polish is Made with Crystals
The beauty industry is poised to develop new product formulations and brands to cater to the growing consumer demand for specialty skincare and indulgent body care products.
CategoryArt & Design
Haute Crystal Healing Decanters
The VitaJuwel Era Decanter Aids with Holistic Healing
The healthcare and wellness industry can leverage crystal healing practices and holistic wellness trends to offer innovative solutions.
CategoryFashion
Gemstone-Inspired Makeup Applicators
The beautyblender Sapphire Sponge is Luxe and Practical
The beauty industry can capitalize on the trend of gemstone-inspired makeup applicators by creating their own unique and luxurious versions.
CategoryFashion
Gemstone-Infused Anti-Aging Serums
Graydon Skincare's Fullmoon Serum Combats the Signs of Aging
Skincare brands have the opportunity to innovate with natural formulations and incorporate gemstones and anti-pollution ingredients into their anti-aging product offerings.
