This Hydrating Sleeping Mask Pairs a Cooling Essence & a Water-Cream Mask
Laura McQuarrie — April 16, 2019 — Fashion
Fresh Beauty recently added to its skincare collection with a hydrating sleeping mask that features two different products in a single container. The Rose Deep Hydration Sleeping Mask is touted as a "next-level sleeping mask" by the brand, as it combines the powerful beautifying properties of rose with time-release technology.
The first step in applying the sleeping mask involves the restoring moisture in the skin with the cooling gel essence, which is made with a supercharged combination of rosewater, damask rose extract and hyaluronic acid. Following this, a water-cream mask can be applied to lock in hydration for 24 hours.
In just a single night, the overnight, two-step treatment from Fresh Beauty is said to help the skin visibly appear smoother, plumper and deeply hydrated.
The first step in applying the sleeping mask involves the restoring moisture in the skin with the cooling gel essence, which is made with a supercharged combination of rosewater, damask rose extract and hyaluronic acid. Following this, a water-cream mask can be applied to lock in hydration for 24 hours.
In just a single night, the overnight, two-step treatment from Fresh Beauty is said to help the skin visibly appear smoother, plumper and deeply hydrated.
Trend Themes
1. Two-step Skincare - Disruptive innovation opportunity: Develop multi-step skincare products that combine different formulations for enhanced efficacy.
2. Time-release Technology - Disruptive innovation opportunity: Explore the use of time-release technology in various products to provide long-lasting effects.
3. Hydrating Sleeping Masks - Disruptive innovation opportunity: Create innovative sleeping mask formulations that deliver intensive hydration and rejuvenation to the skin.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Introduce new skincare products that cater to specific skin concerns and offer unique benefits.
2. Beauty - Disruptive innovation opportunity: Develop beauty products that combine multiple functions to enhance convenience and efficiency in skincare routines.
3. Cosmetics - Disruptive innovation opportunity: Innovate cosmetics with skincare benefits to meet the growing demand for multifunctional beauty products.
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