Gemstone-Inspired Makeup Applicators

The beautyblender Sapphire Sponge is Luxe and Practical

The beautyblender sapphire sponge has arrived to offer consumers a vivid alternative to the brand's iconic pink makeup applicator.

Arriving in a deep blue colorway that's inspired by the dazzling gemstone, this sponge offers consumers a more luxurious addition to one's makeup routine. These tear-dropped shaped blenders have become synonymous with flawless makeup application and are used by professionals and hobbyists alike. According to the brand, this tool is ideal for applying products like BB Cream, CC Creams, Powders and more, all in three simple steps: "Wet, squeeze, Bounce."

This new colorway presents makeup users with a more luxurious addition to one's makeup routine and collection, offering a product that's equal parts aesthetically pleasing and practical.

Gemstone-inspired Makeup Applicators
The beautyblender Sapphire Sponge offers a more luxurious and visually appealing option for makeup application.

Who This Affects Most

Beauty and Cosmetics
The beauty industry can capitalize on the trend of gemstone-inspired makeup applicators by creating their own unique and luxurious versions.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 31%
Activity 36%
Freshness 8%

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