The Year of the Dog is Being Celebrated with the Newest Riedel Decanter

 - Jan 16, 2018
References: riedel & thedrinksbusiness
Debuting in February 2018, the newest Riedel decanter celebrates the Year of the Dog in the Chinese zodiac calendar. Riedel is an Austrian-based glassware manufacturer that is perhaps best known for its decanters and other glassware designed to enhance the flavor of different types of wine. The company has been active since 1756 and is currently run by the 11th generation CEO and President Maximillian Riedel. Riedel decanters are known for innovative and functional designa that both appeal to wine connoisseurs and those looking for accent pieces.

The Year of the Dog decanter is the newest addition to the Chinese Zodiac line started by the company in 2012. Since then, the company has annually manufactured a Riedel decanter inspired by the coinciding Chinese zodiac animal. These designs work as an incredibly intelligent marketing strategy, as China is poised to be the second largest wine-consuming nation by 2020.