While freeze-dried skincare may be familiar to consumers in Korea, facialist Georgia Louise is playing a part in introducing an innovative skincare category to North Americans. Georgia Louise's 'Pure Molecule' introduces next-gen skincare that's powered by such pure, potent technology that its contents need to be frozen. According to the brand, "The industry-changing manufacturing process of 'freeze-drying the four concentrations (Hyaluronic Acid, Collagen, EGF and Vitamin C) requires extreme temperatures"—of -58°F.
Pure Molecule is sold with four concentrated formulas that are designed to restore, brighten and rebuild healthy skin, plus a Pure Activator. When it comes to using the products, Georgia Louise advises that consumers use Pure Molecule as a nightly booster treatment. To do so, the freeze-dried skincare tablet can be combined with a few drops of the Pure Activator before mixing it into a serum.