Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Dove Latest Campaign Gives New Dads $5,000 for Paternity Leave

 - May 16, 2019
References: unilever & globalcitizen.org
Dove recently launched the Paternity Leave Fund, a campaign to financially assist new dads to take paternity leaves that otherwise wouldn't be able to afford. The fund plans to raise $1 million over two years in an effort to balance the responsibility of family caregiving.

Dove stated that "working dads shouldn't have to choose between their children and a paycheck—because when they take paternity leave, it benefits families, workplaces and communities." This is especially prevalent in the US, where there are no federal laws for paternity leave. Studies suggest that the involvement of a father in a child's life helps to mitigate behavior problems while improving mental health and intelligence.

Dove has previously taken a strong position on the importance of gender equality with its Self-Esteem Project and Be Real Campaign. The Paternity Leave Fund has already been supported by various prominent public figures such as Alexis Ohanian and Shaun T.

Image Credits: Instagram/@alexisohanian and @ShaunT