Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,655 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,976 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,976 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,655 cutting edge ideas.

Work-Life Balance Policies

The Bank of Ireland Launched a New Paternity Leave Policy for Employees

— August 16, 2022 — Social Good
The Bank of Ireland has launched a new paternity leave policy in order to support its employees by offering a greater work-life balance. The policy allows individuals whose partner is having a baby, or individuals who are adopting a baby to take up to six weeks of paid leave from the company. The individual will have their job reserved for them when they return, meaning this is a no-risk process.

Previously, the Bank of Ireland only permitted employees to take a two-week paternity leave. However, the bank has made this change in lieu of recognizing the need for parents to bond with their children, even if it is not the parent that explicitly gave birth to the child. This initiative is expected to elevate work-life balance while increasing gender equality at home and in the workplace.

Matt Elliott, the chief people officer at The Bank of Ireland, stated: “Our aim is to create a more inclusive approach to all types of family leave, recognizing the varying needs of the modern family in all its guises."

Image Credit: Shutterstock
Trend Themes
1. Extended Paternity Leave - The trend towards offering extended paternity leave in the workplace offers opportunities for companies to attract and retain talent by promoting work-life balance and a more inclusive culture.
2. Family-friendly Policies - The trend towards implementing family-friendly policies extends beyond paternity leave, presenting an opportunity for companies to differentiate themselves in a crowded market and support a more diverse workforce.
3. Gender Equality in the Workplace - The trend towards promoting gender equality in the workplace through parental leave policies presents an opportunity for companies to improve company culture, increase retention rates and appeal to a wider talent pool.
Industry Implications
1. Banking - The banking industry, like the Bank of Ireland, can benefit from offering extended paternity leave by supporting work-life balance and creating an inclusive culture.
2. Tech - The tech industry, known for its innovative and flexible work environments, can further differentiate itself by offering family-friendly policies such as extended paternity leave.
3. Hospitality and Retail - The hospitality and retail industries can embrace the trend of extended paternity leave to support employees and promote a more diverse workforce, which can lead to better customer service experiences.
3.6
Score
Popularity
Activity
Freshness