FertileGirl makes a plant-based, non-GMO, protein-rich Superfood Nutrition Bar that has specifically been developed for women in the pre-pregnancy stages.
While some tracking apps and at-home tests are beginning to emerge specifically on the topic of female fertility, the issue remains largely unexplored, especially when it comes to packaged foods. As it is ideal to get the majority of one's nutrients from whole foods rather than supplements, FertileGirl offers a snack rather than prenatal vitamins.
The Superfood Nutrition Bar is made of simple, nutrient-dense ingredients like maca, spinach, goji berries, nuts and seeds, making for a bar that's a rich source of calcium, iron, vitamins and omegas. For women who are preparing for pregnancy, FertileGirl offers boxes of its superfood bars as part of a subscription-based model.
What's Driving This Trend
- Pre-pregnancy Superfoods
- Opportunity for developing pre-pregnancy functional foods with nutrient-dense ingredients like maca, spinach, goji berries, nuts and seeds.
- Fertility Tracking Technology
- Opportunity for developing fertility tracking apps and at-home tests for women.
- Subscription-based Fertility Products
- Opportunity for subscription-based models for pre-pregnancy functional foods and fertility tracking products.
Who This Affects Most
- Health Food Industry
- Opportunity for nutrient-dense functional food companies to develop pre-pregnancy superfood products.
- Technology Industry
- Opportunity for technology companies to develop fertility tracking apps and at-home tests for women.
- Subscription-based Retail Industry
- Opportunity for subscription-based retail companies to offer pre-pregnancy functional foods and fertility tracking products as part of their subscription models.
