A humorous travel campaign that seeks to reconnect children with their moms is conducted by Delta Airlines. The interactive marketing project is done in collaboration with Wieden & Kennedy New York and it is nothing less than absolutely heart-warming.
Delta Airlines uses a few mediums to bring families together. Moms missing their children can hire doppelgängers for a playful nudge — Shari Glaser from Michigan, for example, hired a group of lookalikes to visit her daughter's workplace and hand her a ticket to visit home. Other instances of this travel campaign are seen on television and on billboards. The imagery pokes fun with real-life baby photos of mother and children. One of the billboards of the wonderful travel campaign, for example, boasts "the sooner you visit, the sooner Delta takes this down. No pressure... Love, Mom."