A humorous travel campaign that seeks to reconnect children with their moms is conducted by Delta Airlines. The interactive marketing project is done in collaboration with Wieden & Kennedy New York and it is nothing less than absolutely heart-warming.
Delta Airlines uses a few mediums to bring families together. Moms missing their children can hire doppelgängers for a playful nudge — Shari Glaser from Michigan, for example, hired a group of lookalikes to visit her daughter's workplace and hand her a ticket to visit home. Other instances of this travel campaign are seen on television and on billboards. The imagery pokes fun with real-life baby photos of mother and children. One of the billboards of the wonderful travel campaign, for example, boasts "the sooner you visit, the sooner Delta takes this down. No pressure... Love, Mom."
What's Driving This Trend
- Family-centric Marketing
- Brands can create humorous marketing campaigns that bring families together through interactive and relatable mediums.
- Doppelgänger Marketing
- Hiring lookalikes to surprise loved ones with thoughtful gifts or experiences can create viral, heartwarming moments for brands to capitalize on.
- Nostalgic Advertising
- Brands can leverage the emotions and memories of viewers by using real-life baby photos in their advertising, evoking feelings of warmth and connection.
Who This Affects Most
- Travel
- The travel industry can utilize family-centric marketing campaigns to drive engagement and bookings from nostalgic and emotional customers.
- Advertising
- Advertising agencies can integrate doppelgänger marketing into their clients' campaigns to create viral moments and social media buzz.
- Parenting
- Parenting brands can tap into the emotions of their audience with nostalgic advertising that captures the warmth and connection of family.
