Visit Anaheim, the official destination marketing organization for Anaheim, California, has unveiled 'Imaginagency,' a first-of-its-kind travel initiative created in collaboration with actress and entrepreneur Tia Mowry. Designed to reimagine the family vacation experience, this innovative campaign places children at the helm of planning, offering itineraries crafted entirely by young minds.
Spearheading the initiative are six “Imaginagents,” including Mowry’s own children, Cree and Cairo Mowry-Hardrict. Together, they have curated six unique, bookable Anaheim experiences that reflect the creativity, wonder, and curiosity of kids; from theme park adventures to hands-on explorations, each itinerary captures Anaheim through a child’s perspective.
By inviting children to shape the travel experience, Imaginagency fosters a more inclusive and imaginative approach to family trips—one that values youthful perspectives and encourages meaningful collaboration. Families can explore the itineraries online and, as part of the campaign, enter for a chance to win the Ultimate Anaheim Getaway.
Image Credit: Tynka Gudas / Visit Anaheim
What's Driving This Trend
- Child-led Travel Planning
- Empowering children to design travel itineraries introduces a fresh, imaginative approach to family vacations that prioritizes youthful perspectives.
- Collaborative Family Travel Experiences
- This trend emphasizes the importance of joint family involvement in trip planning, leading to more inclusive and engaging travel adventures.
- Experience-driven Tourism
- A focus on unique and memorable adventures designed by kids aligns with a growing demand for personalized, experience-based travel.
Who This Affects Most
- Family Tourism
- The industry is evolving to embrace innovations that offer personalized experiences for families by involving the youngest members in trip planning.
- Youth Engagement
- There is a significant shift towards products and services that engage children in creative roles, tapping into their imaginative potential.
- Destination Marketing
- Destinations are exploring novel approaches like child-designed itineraries to attract family tourists looking for unique travel experiences.
