Volunteer Canada's National Volunteer Week 2018 campaign celebrated the country's 12.7 million volunteers and reflected on the impact they made within their local communities and nation-wide.
In addition to highlighting how volunteers impact the quality of our daily lives, the commercial outlines the benefits of being a volunteer with fun, animated graphics -- from creating meaningful social connections to getting the opportunity to build on existing skills and learn new ones.
Volunteer Canada's National Volunteer Week 2018 campaign also goes to name social and economic value as two benefits of volunteering and states that "volunteers fuel the fires of social change and breathe life into environmental causes." Lastly, the ad concludes with four "c" slogans "confidence, competence, connection and community," all important pillars established by those who give back daily.
What Makes This Trend Stand Out
- Celebrating Volunteerism
- Explore opportunities to highlight the joys and benefits of giving back through creative and animated advertisements.
- Promoting Social Connection
- Discover innovative ways to emphasize the importance of building meaningful social connections through volunteerism.
- Leveraging Skills Development
- Identify ways to showcase how volunteering can provide opportunities to build on existing skills and learn new ones.
Sectors Adopting This
- Advertising and Marketing
- Find ways to incorporate animated graphics and creative storytelling techniques to promote volunteerism in advertisements.
- Nonprofit Sector
- Investigate strategies to promote the social and economic value of volunteering to encourage more individuals to get involved.
- Education and Training
- Explore opportunities to integrate volunteerism as a way to develop confidence, competence, connection, and community in educational programs and training initiatives.
