Emotional & mental well-being solutions are scientifically backed
Implications - As consumers seek out more transparency in the products they consume, brands are relying more on science-backed data to elevate experiences, particularly around areas of mental well-being. Supporting meditation apps and online health coaches with neuroscience data and health researchers, brands are not only backing up their claims and solutions with scientific data, but they’re proactively seeking to ease any inherent worries or hesitations around experiences typically seen as merely a leisurely activity as opposed to proactive health solution.
Workshop Question - How might you better leverage scientific claims in your products or services?
Trend Themes
1. Science-backed Wellness - Brands are relying more on science-backed data to elevate experiences, particularly around areas of mental well-being.
2. Neuroscience-backed Meditation and Health Apps - Apps are using neuroscience and research to deliver efficient and effective wellness solutions for users.
3. Happiness-oriented Health Apps - Apps are transforming scientific and psychological principles into daily happiness practices for users to increase their overall mental and physical well-being.
Industry Implications
1. Health-tech - Technology-driven solutions for mental well-being and healthcare management.
2. Fitness - Incorporating mental well-being aspects in fitness through science-backed and neuroscience-backed health solutions.
3. Wellness - Solutions related to physical and mental well-being, incorporating science and technology backing.
