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Familial Milestone Commercials

Target's 'Primeras Celebraciones' Ad Highlights Important Firsts

— September 10, 2019 — Life-Stages
Target's new Spanish language 'Primeras celebraciones' ad highlights important milestones in a parent's life and targets Hispanic consumers living in the United States. The 15-second ad highlights Target's vast and family-friendly product range, suggesting that the affordable retailer is there for all of life's important moments and memorable firsts.

These milestones are chronicled in a baby's first year of life and include everything from their first time laughing, to their first adventure, to their first sound sleep. Other scenes featured include first solid food meals and even first birthday celebrations.

Each colorful frame in Target's Primeras celebraciones ad stays true to the retailer's crisp and modern branding while the commercial's overall subject matter aims to leave a sentimental impression on audiences. The ad also solidifies Target's status as a trusted retailer that provides everything families need during baby's first year.
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