Adsum's Cold-Weather Range is Inspired by the 1972 Summit Series
New York-based contemporary label Adsum surely taps into an incredibly specific inspiration for its cold-weather range of men's clothing. For the upcoming Fall/Winter 2018 season, the brand rewinds back to the 1972 Summit Series — "the Canada vs. Russia dogfight that changed [hockey] forever." The apparel is heavily influenced by the retro vibes and team spirit of the 70s. Adsum boldly references the iconic eight games that were distributed half-in-half on Canadian and Russian soil. It was the first time the countries pegged NHL pros against each other.
Adsum's cold-weather range is heavily influenced by the off-ice hockey fashion ensemble. From the slouchy knit hats that boast some form of writing to soft and ultra-cozy sweatpants, the Fall/Winter 2018 collection for men is photographed on the backdrop of a hockey game facility.
Adsum's cold-weather range is heavily influenced by the off-ice hockey fashion ensemble. From the slouchy knit hats that boast some form of writing to soft and ultra-cozy sweatpants, the Fall/Winter 2018 collection for men is photographed on the backdrop of a hockey game facility.
Trend Themes
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Retro-inspired Apparel — Adsum's 1972 Summit Series collection shows a trend towards nostalgic and vintage-themed clothing.
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Sports-inspired Fashion — The Adsum collection demonstrates the continuing trend for integrating sportswear design elements into everyday fashion.
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Team Spirit Embellishments — Embroidered writing on slouchy knit hats reflects the trend of adding team spirit to everyday clothing items or accessories.
Industry Implications
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Fashion — The fashion industry can incorporate retro themes or sports-inspired designs into their clothing or accessory lines.
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Sports — Professional sports teams or leagues could collaborate with clothing brands to create official merchandise that features team spirit embellishments.
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Marketing and Advertising — Companies in the marketing and advertising industry may use retro or vintage designs to evoke nostalgia and positive emotions in their campaigns.
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