New York-based contemporary label Adsum surely taps into an incredibly specific inspiration for its cold-weather range of men's clothing. For the upcoming Fall/Winter 2018 season, the brand rewinds back to the 1972 Summit Series — "the Canada vs. Russia dogfight that changed [hockey] forever." The apparel is heavily influenced by the retro vibes and team spirit of the 70s. Adsum boldly references the iconic eight games that were distributed half-in-half on Canadian and Russian soil. It was the first time the countries pegged NHL pros against each other.
Adsum's cold-weather range is heavily influenced by the off-ice hockey fashion ensemble. From the slouchy knit hats that boast some form of writing to soft and ultra-cozy sweatpants, the Fall/Winter 2018 collection for men is photographed on the backdrop of a hockey game facility.