Roland Garros, the organizer behind the French Open, is set to host the first ever tennis esports competition: the Roland-Garros e-series by BNP Paribas. As the name suggests, the sponsor for the event will be BNP Paribas, which also happens to be the main partner behind the legendary French Open. BNP Paribas will be supporting the tournament through “various digital projects and international activations,” and the event is part of the renewal of the partnership between the brand and the French Tennis Federation.
The Roland-Garros e-series by BNP Paribas is set to kick off in April 2018 and will span multiple countries -- including France, the United Kingdom, Belgium, Italy, Germany, China, India and Brazil. The tournament will be played on Bigben Interactive's Tennis World Tour, with the winners from each qualifier converging in the finals at the French Open. This tournament is just another example of tradional sports branching out into esports as similar initiatives have been seen with the NHL Gaming World Championship and the NBA 2K League.