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The Amazon 'Give' Holiday Commercial Features Boxes That Sing Cheerily

 - Nov 10, 2017
References: amazon & adweek
This year's holiday season is being celebrated with the cheery Amazon 'Give' commercial, set to a rendition of Roger Hodgson’s 'Give a Little Bit.'

Instead of featuring people singing, the ad plays up Amazon's smiling logo and gives boxes of all different shapes and sizes voices. In the commercial, viewers are taken through shots of the distribution center and the backs of delivery trucks, offering a view into a package's journey before it gets to the hands of the recipient. Throughout their song, the boxes giggle at being tapped by the stamp machine and express excitement at catching some air on a bumpy vehicle ride. Finally, the ad closes when a gift box from Amazon reaches the hands of a young girl.

Although the contents of the packages is kept a secret, the commercial boasts global appeal as everyone can imagine the surprises they'd like to be gifted this holiday season.