SPKTRM is a standout new beauty brand that's eco-friendly, inclusive and uncompromising when it comes to authenticity, as the start-up recognizes itself as "the first beauty brand to ban model retouching entirely." Along with this, SPKTRM has pledged to include models of all shapes, ages and skin types in its advertisements, as well as ban the word "anti-aging."
The first product to be launched by SPKTRM is YOU+, which takes the form of a sheer foundation with an expansive 50-shade range. The product is paraben-free, cruelty-free, PETA-certified and a portion of the proceeds will help to support the LGBTQ community and women in need.
While many beauty brands are just now starting to adopt some of the practices that are foundational for SPKTRM, the new brand sees itself as an "alternative to conventional beauty."