The September 2018 cosmetics trends embrace inclusive marketing, including new skincare and makeup launches from both small and large labels. The products include collaborative projects, new technological advancements, and innovative ingredient formulas.
Luxury fashion house Chanel recently introduced its BOY DE CHANEL range which aims to broaden its glamorous cosmetic offerings to men. The line is male-targeted and centers around hygienic and beauty items that offer men the same premium experience that is given to Chanel's female demographic. The product lineup includes lip balms, eyebrow pencils, and a tinted face cream with SPF.
Another example of this month's cosmetic concepts is Silk'n and Gevilan's new Elazir 3D — an anti-aging treatment that is designed to be non-invasive. It is a tightening technology that can be used in a domestic environment and is powered by infrared rays to efficiently deliver energy to the skin.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
