To mark the one year anniversary of his debut fragrance, Jason Wu launched a perfume set that includes a scented doll created in collaboration with Integrity Toys.
The limited-edition Jason Wu Beauty Doll and Eau de Parfum set is exclusive to Net-a-porter and offers consumers a novel way to collect the designer's work. As the Jason Wu fragrance adopts a pale pink hue, the scented doll has been dressed in a replica of the custom pink halterneck gown the designer created for supermodel Lily Aldridge to wear on the red carpet last year.
While there are plenty of scented dolls that are often created for kids and the sake of play, this collectible fashion doll puts a sophisticated take on the concept.
What's Driving This Trend
- Scented Collectible Dolls
- The trend of scented collectible dolls can expand to appeal to a more sophisticated audience.
- Fashion Industry Collaborations
- Collaborations between fashion designers and toy makers could lead to unique and collectible products.
- Branded Fragrance Sets
- Brands can create limited-edition fragrance sets that offer consumers a unique and interactive collectible experience.
Who This Affects Most
- Fashion
- The fashion industry can explore opportunities to expand beyond traditional products and collaborate with other industries to create unique products.
- Toy
- The toy industry can explore opportunities to collaborate with the fashion industry and create unique and collectible products.
- Beauty
- The beauty industry can explore opportunities to create unique and interactive fragrance sets that offer consumers a collectible experience.
