Most affordable anti-aging skincare products still come in at two digits, which is why the release of Poundland's new #6 skincare range is so noteworthy—everything in the range is priced at just £1.
In the anti-aging skincare range, Poundland shares a number of premium options like serums, night creams and targeted eye treatments that are packaged in fresh-looking, high-quality tubes and pots. Some of the potent ingredients that can be found in the products include everything from collagen fillers and sweet almond oil to ceramide, as well as vitamins A and E.
When it came to creating these skincare solutions, Poundland describes that "we set out to challenge expectations, we want customers to feel like they are buying a bit of luxury without breaking the bank." As such, the variety store chain's #6 range has the potential to rival Boots and its popular No7 range.
What Makes This Trend Stand Out
- Ultra-affordable Skincare
- The trend towards ultra-affordable skincare products creates opportunities for disruptive innovation in product formulation and packaging design.
- Overcoming Price Barriers in Anti-aging Skincare
- The trend towards more affordable anti-aging skincare products creates opportunities for disruptive innovation in ingredient sourcing and product marketing.
- Competing with Established Skincare Brands
- The trend towards ultra-affordable anti-aging skincare products creates opportunities for disruptive innovation in packaging design and brand identity development to compete with established skincare brands.
Sectors Adopting This
- Discount Retail
- The trend towards ultra-affordable skincare products creates opportunities for disruptive innovation in the discount retail industry, including product sourcing and in-store marketing.
- Beauty and Personal Care
- The trend towards more affordable anti-aging skincare products creates opportunities for disruptive innovation in the beauty and personal care industry in product formulation, packaging design, and consumer education.
- Pharmaceutical
- The trend towards ultra-affordable anti-aging skincare products creates opportunities for disruptive innovation in the pharmaceutical industry in ingredient sourcing and product development.
