The body and haircare products in Faith in Nature's range recently underwent a rebranding to emphasize the vibrancy of naturally derived ingredients. The Space Creative created a new scheme for the brand based on the theme that "nature is the boss," to better communicate the brand's products, which are of 99% natural origin, vegan, cruelty-free, as well as free from SLS and parabens.
The vibrantly designed personal care product packaging now stands out on the shelves of stores and embraces naturally inspired patterns and graphics for the Pink Grapefruit, Jojoba and Aloe Vera varieties, and others, offered by the brand.
As a result of the recent rebranding, Faith in Nature—which was established in 1974—has reportedly already seen a positive impact on the sales of its goods in pharmacy chain stores.
Key Themes Behind This Trend
- Rebranding with Vibrant Packaging
- Opportunity for beauty and personal care companies to rebrand their products with vibrantly designed packaging that celebrates naturally derived ingredients.
- Embracing Naturally Inspired Patterns
- Opportunity for graphic design and print companies to collaborate with beauty and personal care brands in creating packaging designs that embrace naturally inspired patterns.
- Elevating Sustainable Branding
- Opportunity for marketing and branding agencies to help beauty and personal care companies highlight their sustainable values and certifications through rebranding efforts.
Where This Applies
- Beauty and Personal Care
- Opportunity for beauty and personal care companies to differentiate themselves by focusing on naturally derived ingredients, vegan and cruelty-free options, and sustainable packaging.
- Graphic Design and Printing
- Opportunity for graphic design and print companies to collaborate with beauty and personal care brands in creating packaging designs that embrace naturally inspired patterns.
- Marketing and Branding
- Opportunity for marketing and branding agencies to help beauty and personal care companies highlight their sustainable values and certifications through rebranding efforts.
