Superdrug, a health and beauty retailer in the UK, is now offering Botox and filler cosmetic procedures at its flagship location in London.
As part of the trial run of these services, Superdrug has hired nurses to perform the cosmetic procedures, in the hopes that its new offering will be rolled out to all of its stores if it proves to be a success. At the retailer, cosmetic services such as treatments for the forehead and crow’s feet will be priced at £99, which is significantly less than the services offered at specialist clinics. Some of the in-store services offered require customers to be of a certain age and nurses hold the authority to refuse treatment.
Like Superdrug, some other businesses are attempting to make a range of anti-aging cosmetic treatments more affordable to consumers and easily accessible outside of a doctor's office.