O' O Hawaii is a new line of face and body care products that spotlights some of the most vibrant, nourishing superfood ingredients from the island of Hawaii that are non-GMO and where possible, organically grown.
The name of the brand comes from a local island bird and an avian theme is carried throughout the entirety of the skincare collection—some of the products available from O' O Hawaii include the Birdsong eye remedy and the Birdseed facial scrub. Consumers also have the option to purchase 'The Whole Flock' and invest in the brand's entire collection with a single purchase at a discounted rate.
Some of the prized ingredients that can be found powering O' O Hawaii's skincare products include Hawaiian red algae and nori fruit extract.
What Makes This Trend Stand Out
- Island-sourced Skincare
- Opportunity for beauty companies to incorporate exotic, island-sourced ingredients into their skincare products.
- Avian-themed Collections
- Potential for brands to create unique, bird-inspired skincare collections that differentiate themselves in the market.
- Superfood-based Products
- Emerging market for skincare products that utilize nutrient-rich superfood ingredients for enhanced benefits.
Sectors Adopting This
- Beauty and Personal Care
- Companies in the beauty and personal care industry can tap into the trend of island-sourced skincare and incorporate local ingredients into their products.
- Natural and Organic Cosmetics
- Opportunity for natural and organic cosmetics companies to highlight island-sourced ingredients and create avian-themed skincare collections.
- Superfood and Nutritional Supplements
- Superfood and nutritional supplement companies can expand their product offerings to include skincare products that feature nutrient-rich ingredients like Hawaiian red algae and nori fruit extract.
