Lush Cosmetics' 'Bubble Brushes' are Shaped Like Artists' Tools
Laura McQuarrie — August 25, 2018 — Fashion
Lush Cosmetics added to its innovative collection of no-plastic, package-free bath products with a trio of colorful artful Bubble Brushes.
The paintbrush-shaped reusable bubble bars come in the primary colors and may be swirled around in the tub to create bold stripes of rich, foamy color. Naturally, the products may be used individually or as Lush suggests, "mix and match with other bubbles brushes for a multicolored #BathArt masterpiece." The Candy Bubble Brush boasts a rosy color and a cotton candy scent, the Lemon Bubble Brush delivers a citrusy hue and aroma, while the Mint Bubble Brush is made with cooling, invigorating peppermint oil.
While there are plenty of consumers who make a point to take a picture of Lush Cosmetics' colorful bath bombs as they fizz and dissolve into colorful swirls, these brush-shaped bath bars—complete with handles—give consumers more control.
The paintbrush-shaped reusable bubble bars come in the primary colors and may be swirled around in the tub to create bold stripes of rich, foamy color. Naturally, the products may be used individually or as Lush suggests, "mix and match with other bubbles brushes for a multicolored #BathArt masterpiece." The Candy Bubble Brush boasts a rosy color and a cotton candy scent, the Lemon Bubble Brush delivers a citrusy hue and aroma, while the Mint Bubble Brush is made with cooling, invigorating peppermint oil.
While there are plenty of consumers who make a point to take a picture of Lush Cosmetics' colorful bath bombs as they fizz and dissolve into colorful swirls, these brush-shaped bath bars—complete with handles—give consumers more control.
Trend Themes
1. Reusable Bath Products - There is an opportunity for the creation of more reusable bath products that are both functional and visually appealing, like the Bubble Brushes from Lush Cosmetics.
2. Multifunctional Bath Products - Creating bath products that serve more than one function, like offering visual appeal and functionality in the case of the Bubble Brushes from Lush Cosmetics, is a disruptive innovation opportunity.
3. Instagrammable Bath Products - Creating bath products that are Instagram-worthy and can generate social media buzz, like the Bubble Brushes from Lush Cosmetics, is a disruptive innovation opportunity.
Industry Implications
1. Bath and Body Industry - The use of innovate products like the Bubble Brushes from Lush Cosmetics has the potential to disrupt the bath and body industry by providing products that are both functional and visually appealing.
2. Sustainable Packaging Industry - Creating more sustainable packaging options for bath and body products can help to reduce the environmental impact and create a long-term industry opportunity.
3. Social Media Marketing Industry - The rise of Instagrammable bath products like the Bubble Brushes from Lush Cosmetics has created an opportunity for social media marketing professionals to help promote and drive sales for these types of products.
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