Category
Lifestyle
Assisted Choices
3.8
Trend score
Trend
What is the Attainable Certification trend?
Attainable Certification: For many entrepreneurs and small businesses attempting to verify their claims on sustainability, one significant barrier to entry has been the high cost of eco-certification. Emerging modes of certification, either supported by government organizations or private entities, work to break down an often elitist system that inadvertently lends favor to those with the financial backing to earn eco-accreditation.
Trend themes
Themes within the Attainable Certification trend
Three behaviours holding the trend together01
Affordable Eco-certification
Emerging modes of certification, either supported by government organizations or private entities, work to break down the high cost of eco-certification.
02
Sustainability in Luxury Goods
The market for high-end luxury goods is increasing, but so is the demand for cost-effective alternatives, which is seeing new cost-effective product lines.
03
Bio-based Material Certification
Products with bio-based materials are becoming increasingly popular due to eco-friendliness, which is seeing increased bio-based product certification through government organizations.
Industry implications
What the Attainable Certification trend means for industry
Where the trend changes the playbookFor
Eco-certification Industry
This increasing trend towards affordable and accessible certification highlights opportunities for businesses operating in certification technology and waste management.
For
Luxury Bedding Industry
Low-cost alternatives to luxury products is an emerging trend, which creates opportunities for manufacturers of high quality but cost-effective bedding products.
For
Bio-based Materials Industry
Increasing demand for environmentally-friendly products drives innovation and certification in bio-based materials, creating an opportunity for businesses in sustainable materials and green technology.
Workshop question
What systems currently exist within your industry that prevents smaller players from throwing their hat in the ring?
Trend signals
Trend signals for Attainable Certification
Trend score 3.8 out of 10, from popularity 50%, activity 55%, freshness 8%.
Popularity50%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Attainable Certification trend
4 featured examples from Sep 20, 2017 to Aug 17, 2018CategoryEco
Sustainable Corn-Based Sneakers
The Reebok Future Team Launches the NPC UK Cotton Sneakers
The development of sustainable sneakers presents a disruptive innovation opportunity within the footwear industry.
CategoryArt & Design
Low-Cost French Linen Bedding
The Olive Wren Luxury Bedding is Crafted from Premium Materials
The industry can explore the production of affordable luxury goods to meet the increasing demand for cost-effective alternatives.
CategoryEco
Bright Organic Kid Collections
Hanna Andersson's Organic Children's Clothes are Playfully Printed
The children's fashion industry can capitalize on the trend of sustainable children's clothing by offering eco-friendly options for kids.
CategoryLifestyle
Aromatherapy Hand Cleansers
Seventh Generation's Cleansing Hand Wash Boasts 98% Biobased Content
Creating plant-based formulas and chemical-free options can disrupt the personal care industry by offering eco-friendly and healthier alternatives.
