Ancestral Wine Branding

These Wine Labels Feature Modernized Portraits of Their Makers

This ancestral wine branding was designed by the creative agency 'nju:comunicazione' for the wine company 'Cantine Mustilli.'

The agency chose to take a unique route in creating these labels, opting for a design choice that focused on the history of the brand itself. There are three different wines in the collection, each with a portrait of one of the brand's "ancestors." The portraits themselves appear to be in a style similar to that of renaissance art, while bold graphics add a modern twist. These graphics come in the form of sunglasses, butterfly masks and a lightning bolt.

These ancestral wine labels offer a history-meets-contemporary style that work to set this brand apart from its competitors.

Ancestral Wine Branding
Opportunity to modernize traditional wine branding with historical and contemporary elements.

Who This Affects Most

Creative Agency
Increasing demand for innovative and unique branding solutions for wine companies.
Wine Industry
Growing market for differentiated wine brands that blend tradition and modernity.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 22%
Activity 67%
Freshness 8%