Beauty and lifestyle bloggers Marianna Hewitt and Lauren Gores Ireland came together to create Summer Fridays, a new skincare line that is aimed at giving one's skin time to rest and restore as if on a retreat.
The first product to be launched by the new blogger-created brand is the Jet Lag Mask, which is touted as a source of "antioxidant-rich hydration for an instant spa glow." Some of the key ingredients that can be found in the restorative mask include chestnut extract, green tea, Niacinamide (a naturally occurring compound of Vitamin B3 and nicotinic acid) and Vitamin C, which is well-known in the world of skincare for its ability to brighten the complexion, even out the skin tone and diminish the appearance of fine lines and wrinkles.
Summer Fridays recently launched at Sephora to rave reviews, meaning that future releases from the beauty brand will be likely be just as coveted.
What's Driving This Trend
- Travel-themed Hydrating Masks
- Disruptive innovation opportunity: Creating skincare products that mimic the restorative effects of a vacation.
- Blogger-created Skincare Range
- Disruptive innovation opportunity: Collaborating with influencers to develop and market personalized beauty products.
- Antioxidant-rich Hydration
- Disruptive innovation opportunity: Formulating skincare products that provide deep hydration and nourishment using natural and effective antioxidant ingredients.
Who This Affects Most
- Beauty
- Disruptive innovation opportunity: Introducing new skincare brands that cater to consumers seeking innovative and effective products.
- Lifestyle Blogging
- Disruptive innovation opportunity: Expanding the influence of bloggers by creating their own branded products.
- Retail
- Disruptive innovation opportunity: Leveraging popular online platforms like Sephora to launch and distribute new beauty brands.
