Vegan and cruelty-free skincare brand Summer Fridays made a name for itself with the award-winning Jet Lag Mask, and the brand is building on the success of the hydrating, soothing facial mask with the forthcoming Mist + Hydrate Duo.
This limited-edition skincare product pair matches a Jet Lag Skin Soothing Hydration Mist with a Jet Lag Deep Hydration Serum to enhance routines with essential hydration and enhance comfort and refreshment on demand. The hydrating mist combines a Skin Soothing Complex and a Skin Barrier Support Complex to unite hard-working ingredients like aloe, bisabolol, allantoin, cucumber extract, ceramides and squalane, the hydrating serum delivers relief with a Skin-Calming Blend with redness-reducing colloidal oatmeal, aloe and arnica.
Why This Trend Is Growing
- Vegan Skincare
- Growth in the vegan skincare segment is driven by consumer demand for cruelty-free and environmentally friendly products, often resulting in gentler formulations.
- Two-step Beauty Routines
- The trend towards simplified, two-step beauty routines provides a streamlined approach to skincare that can appeal to busy consumers looking for effective regimens.
- Hydration-focused Products
- A noticeable shift towards hydration-focused skincare products reflects the increasing consumer awareness of the importance of maintaining a healthy skin barrier.
Industries Being Reshaped
- Personal Care
- Innovations within the personal care industry, such as hydration-boosting formulas with natural ingredients, cater to the rising demand for holistic well-being.
- Health and Wellness
- The health and wellness industry sees benefits from skincare products designed to support skin health, emphasizing formulations that address both hydration and irritation.
- Beauty and Cosmetics
- The beauty and cosmetics sector is expanding its offerings to include vegan and cruelty-free options, meeting the growing consumer expectations for ethical and sustainable beauty.
