Category
Tech
Delegated Interfaces
Trend cluster
Category
Streamlined
Support
Devices built into chat apps create closeness among young consumers.
2.4
Trend score
Trend
What is the Streamlined Support trend?
Streamlined Support: Given Millennials are the largest generation in North American history, Trend Hunter splits the Millennial group into three micro-generations. The Nouveau Millennial is the youngest of the group; through a combination of professional dissatisfaction and a dependency on interpersonal relationships due to helicopter parenting, this group is more reliant on their friend groups. Services that facilitate bonding in this group's recognized communication channels help them balance important friendships with their newly attained adult responsibilities.
Trend themes
Themes within the Streamlined Support trend
Three behaviours holding the trend together01
Micro-Generational Marketing
Services that facilitate bonding in the youngest generation recognized communication channels help them balance important friendships with their newly attained adult responsibilities.
02
Social Health-Tracking
The 'Wellnite' app takes a social approach to health-tracking technology that will likely grow in popularity given the rising number of consumers who are leading solo lifestyles.
03
Guided Conversation Technology
The Supportive app is a tool that helps people to better express their thoughts and feelings, this kind of technology can help foster deeper and more meaningful communication.
Industry implications
What the Streamlined Support trend means for industry
Where the trend changes the playbookFor
Social Media
Queskr's platform eliminates the need for endless chat or conversation when you're looking for a fast response.
For
Health and Wellness
The growing market for social health-tracking apps will be increasingly relevant for technological startups focused on promoting healthier living through innovative personal wellness technology.
For
Event Planning
Potluck Hub represents a significant opportunity for businesses in the events sector that want to build connections with younger populations looking to plan social gatherings and create meaningful memories with friends and family.
Workshop question
What can you do to encourage bonding among fans of your brand?
Trend signals
Trend signals for Streamlined Support
Trend score 2.4 out of 10, from popularity 45%, activity 20%, freshness 8%.
Popularity45%
Activity20%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Streamlined Support trend
4 featured examples from Feb 15 to Aug 15, 2018CategoryTech
Social Event-Planning Apps
'PotluckHub' Helps Users Host Parties and Celebrate with Friends
Disruptive innovation opportunity: Build upon the success of social event-planning apps and cater to the growing demand for user-friendly and feature-rich mobile applications.
CategoryTech
Social Health-Tracking Apps
The 'Wellnite' App Sends Alerts to Loved Ones When You're Stressed
Disruptive innovation opportunity: Integrating social features into health-tracking apps to enhance engagement and support users in achieving their wellness goals.
CategoryTech
Question-Based Social Apps
'Queskr' Allows Users to Quickly Ask Questions and Get Answers
Queskr embodies an industry shift in social media towards more results-driven, knowledge-sharing platforms that could provide an alternative to existing social media networks.
CategoryLifestyle
Guided Conversation Apps
The Supportive App Helps Build Friendship and Love
Mobile app developers can leverage the trend of guided conversation apps to create innovative platforms that enhance communication in relationships.
