After a long day at work, there are few pleasures more satisfying then curling up on the couch with a glass of Burgundy or Riesling, and thanks to Pet Winery, there's no reason why the cat can't join in with a glass of its own. Pet Winery is a Florida-based company that offers (non-alcoholic) wine-like drinks specifically for pets, so cats can curl up next to their owners with a 'Purrgundy' or a 'Meowsling' and dogs have the more ritzy option of uncorking a 'Dog Pawrignon.'
To be sure, none of Pet Winery's products contains any alcohol, as that would be dangerous for pets. Instead, the cat wines are infused with catnip to make cats just as loopy as if they'd had a few too many, and the dog wines contain ingredients like wild Alaskan salmon oil to make it as appealing as possible.
Why This Trend Is Growing
- Pet Beverages
- Creating non-alcoholic drinks for pets presents a disruptive innovation opportunity in the pet industry.
- Non-alcoholic Wine
- Developing non-alcoholic wines for consumers who are looking for healthier alternatives presents a disruptive innovation opportunity in the wine industry.
- Humanization of Pets
- The trend towards humanization of pets presents a disruptive innovation opportunity for companies looking to cater to pet owners who treat their pets as family members.
Industries Being Reshaped
- Pet Industry
- The trend towards humanization of pets presents a disruptive innovation opportunity for companies looking to cater to pet owners who treat their pets as family members.
- Wine Industry
- Developing non-alcoholic wines for consumers who are looking for healthier alternatives presents a disruptive innovation opportunity in the wine industry.
- Beverage Industry
- Creating non-alcoholic drinks for pets presents a disruptive innovation opportunity in the beverage industry.
