Category
Lifestyle
Assisted Choices
Trend cluster
Category
Botanical
Mixer
Soda and tonic water mixers elevate at-home cocktail-making with botanic infusions.
3.7
Trend score
Trend
What is the Botanical Mixer trend?
Botanical Mixer: As consumers look to enjoy alcoholic beverages that contain fewer calories and more natural ingredients, brands are developing new club soda and tonic water mixers infused with botanic extracts for an elevated at-home cocktail experience. These new mixing options offer guilt-free indulgence for the mixology hobbyist looking to impress with subtle flavor experiences that won't compromise wellness goals or taste.
Trend themes
Themes within the Botanical Mixer trend
Three behaviours holding the trend together01
Botanic Infusions
Brands are developing new club soda and tonic water mixers infused with botanic extracts for an elevated at-home cocktail experience.
02
Emerging Botanical Flavors
As botanical flavors become more popular in the gourmet food realm, beverage brands are following suit, introducing both alcoholic and non-alcoholic options with these emerging taste notes.
03
Hybrid Mixers
Navy Hill's club soda and tonic water hybrid mixer boasts added electrolytes and a crisp taste profile achieved with a combination of triple purified water and natural quinine tonic.
Industry implications
What the Botanical Mixer trend means for industry
Where the trend changes the playbookFor
Beverage Industry
New and innovative mixers create opportunities for expansion and growth within the beverage industry
For
Wellness Industry
The trend towards natural and low calorie cocktails aligns with the growing wellness industry, which opens up potential opportunities for collaboration
For
Hospitality Industry
Brands can collaborate with bars and restaurants to offer unique cocktails using their mixers or to develop custom flavors exclusively for those establishments.
Workshop question
How can you provide new tools with which your customers can expand their mixologist repertoire in order to elevate their hosting abilities?
Trend signals
Trend signals for Botanical Mixer
Trend score 3.7 out of 10, from popularity 57%, activity 45%, freshness 8%.
Popularity57%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Botanical Mixer trend
5 featured examples from Feb 7, 2017 to Jul 22, 2018CategoryLifestyle
Botanical Cocktail Mixer Sodas
These New Fentimans Tonic Water Flavors are Refreshingly Crisp
Innovations in botanical sodas and mixers can disrupt the beverage industry by providing new options for crafting cocktails at home.
CategoryLifestyle
Flavored Mixable Tonic Waters
Coca Cola's New Royal Bliss Collection Features Tonic Waters
The beverage manufacturing industry can tap into the trend of flavored tonic waters by creating innovative and unique products.
CategoryLifestyle
Sparkling Lavender Waters
DRY Sparkling's Lavender Flavor is Ideal for Botanical Cocktail Blends
Beverage manufacturers can tap into the botanical cocktail trend by developing new flavors and drink options that cater to consumer preferences.
CategoryLifestyle
Soda-Tonic Hybrid Mixers
Navy Hill's Hybrid Club Soda-Tonic Water Hybrid is Ideal for Cocktails
The beverage industry can explore the creation of their own hybrid mixers with unique flavor profiles, catering to consumers' desire for innovative and differentiated options.
CategoryLifestyle
Cucumber Essence Mixer Sodas
The Limited-Edition Fever-Tree Cucumber Tonic is Light and Subtle
The beverage industry can capitalize on the mixology trend by developing a range of innovative mixer sodas with unique flavor profiles.
