Soda and tonic water mixers elevate at-home cocktail-making with botanic infusions
Implications - As consumers look to enjoy alcoholic beverages that contain fewer calories and more natural ingredients, brands are developing new club soda and tonic water mixers infused with botanic extracts for an elevated at-home cocktail experience. These new mixing options offer guilt-free indulgence for the mixology hobbyist looking to impress with subtle flavor experiences that won't compromise wellness goals or taste.
Workshop Question - How can you provide new tools with which your customers can expand their mixologist repertoire in order to elevate their hosting abilities?
Trend Themes
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Botanic Infusions — Brands are developing new club soda and tonic water mixers infused with botanic extracts for an elevated at-home cocktail experience.
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Emerging Botanical Flavors — As botanical flavors become more popular in the gourmet food realm, beverage brands are following suit, introducing both alcoholic and non-alcoholic options with these emerging taste notes.
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Hybrid Mixers — Navy Hill's club soda and tonic water hybrid mixer boasts added electrolytes and a crisp taste profile achieved with a combination of triple purified water and natural quinine tonic.
Industry Implications
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Beverage Industry — New and innovative mixers create opportunities for expansion and growth within the beverage industry
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Wellness Industry — The trend towards natural and low calorie cocktails aligns with the growing wellness industry, which opens up potential opportunities for collaboration
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Hospitality Industry — Brands can collaborate with bars and restaurants to offer unique cocktails using their mixers or to develop custom flavors exclusively for those establishments.
