Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,055 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,055 cutting edge ideas.

Homemade Cat Food Subscriptions

'Smalls' Offers Food Custom-Made for Each Consumer's Cat

— December 13, 2017 — Lifestyle
Pet food subscriptions in general, and cat food subscriptions in particular, allow pet owners to treat their animals to high quality meals that they wouldn't be able to find at the pet store. 'Smalls' cat food takes that concept a step further: the brand takes cat food out of the pet store and into the grocery store, with homemade dishes that are nutritious and tasty.

There are three essentials that Smalls considers when crafting its cat food subscription boxes. First, it looks at the protein options, giving cats fresh, high quality meat. Second, the brand focuses on making sure that cats get their recommended amount of water intake, with hydrated foods that prevent cat owners from having to nudge their cats toward the water bowl. Finally, Smalls offers low-carbohydrate meals, as cats have no nutritional need for grains.
Trend Themes
1. Pet Food Subscriptions - The trend of pet food subscriptions is disrupting the traditional pet food industry by offering high quality, customized meals directly to consumers.
2. Cat Food Customization - The trend of custom-made cat food is providing pet owners with the opportunity to meet their cats' specific dietary needs, opening up new possibilities for personalized pet nutrition.
3. Hydrated Cat Food - The trend of offering hydrated cat food is solving the issue of cats getting enough water intake, eliminating the need for owners to coax their cats to drink.
Industry Implications
1. Pet Food Subscription Services - The pet food subscription services industry is thriving as it allows for direct-to-consumer distribution of specialized pet food products, revolutionizing the way pet owners provide meals to their pets.
2. Customized Pet Food Manufacturing - The customized pet food manufacturing industry is witnessing a surge in demand as more consumers seek tailored pet food options to cater to their pets' unique dietary requirements.
3. Hydrated Pet Food Market - The hydrated pet food market is poised for growth as it offers convenient and nutritious options for pet owners to ensure their pets stay well-hydrated, potentially replacing traditional dry pet food products.
1.3
Score
Popularity
Activity
Freshness