The Honest Kitchen's 100% human-grade cat food portfolio is free from artificial preservatives, colors, flavors, feed-grade ingredients and by-products, fillers and GMO ingredients; this line features only ingredients that have been sourced from the human food supply chain, and the products are made in a human food facility.
The cat food line includes a mix of products, including dehydrated, dry and wet foods, plus toppers, treats and hydration boosters to support a range of nutritional needs. No matter the product, the first ingredient is always meat or fish that's mindfully sourced, such as cafe-free turkey, free-range chicken or wild-caught salmon.
The humanification of pet food reflects a pet parent's own preferences when it comes to healthy eating, and pet owners are going to greater lengths to care for important members of their household.
Key Themes Behind This Trend
- Human-grade Dog Foods
- As more pet owners are looking for healthier food options for their pets, the humanification of pet food is gaining popularity.
- Mindful Sourcing
- Pet food manufacturers can differentiate themselves by sourcing meat and fish that caters to a pet owner's concern for animal welfare and the environment.
- Nutrient-specific Products
- Developing products that cater to specific nutritional needs of cats can address concerns over common health issues and fill a gap in the pet food market.
Where This Applies
- Pet Food Manufacturing
- By investing in research and development of natural and nutrient-specific pet food, manufacturers can gain market share and increase revenues.
- Animal Welfare
- Manufacturers can capitalize on pet owners' growing concern for animal welfare by sourcing animal products from farms or facilities with higher animal welfare standards.
- Retail Pet Stores
- Stocking and promoting natural and human-grade pet foods can attract customers who prioritize their pet's health and wellness.
