Direct-to-consumer brand Smalls makes food for cats with a focus on human-grade ingredients and customization, offering formulas that are supportive of different ages and breeds. Cat owners can visit Smalls' site to take a quiz to help determine the formulas or recipes that would be ideal for their pets. The quiz is used to collect information on a cat's weight, conventional foods they've been previously fed and other data, all of which comes together to make a sound recommendation.
As Smalls offers products like flash-frozen freeze-dried raw and kibble cat food, as well as fresh minced and pâté formats, a mix of these options may be suggested to provide well-rounded nutrition and novelty. As Smalls' community manager Britt Smith says, "Cats are neophiles—they crave newness and change, and most cat parents would be surprised to learn that includes what goes in a cat’s bowl."
Image Credit: Smalls