With Pro Plan LiveClear, Purina is introducing a breakthrough cat food diet that's been shown to reduce allergens in cat hair and dander in a matter of weeks. As a result, people in cat-owning households who experience allergies to cats can have a more comfortable experience.
As Ebenezer Satyaraj, PhD, immunologist for Nestlé Purina Research and lead investigator on the research that led to the development of Pro Plan LiveClear describes, "Many people think that cat hair is the root of their problem but it's actually what's on it—the major cat allergen called Fel d1, a protein that cats produce naturally in their saliva." The product includes antibodies that inhibit the major cat allergen, which all cats produce. As cats groom themselves, it gets on their hair and skin, and ends up in the home environment.