Getting some pets to eat normally can be a daily struggle and convincing them to take their medications adds an extra layer of challenge that tests even the most patient pet owners, but Vikaly by Virbac is launching in Europe as a first-of-its-kind medicated feed for cats.
Developed to advance therapeutic animal nutrition, Vikaly takes the form of a homogeneous mixture of renal kibble and a veterinary drug. "The story began more than fifteen years ago, with the idea of combining an essential medication with food, to improve the quality of life of cats with chronic diseases and make life easier for their owners," said Bertrand Havrileck, Group R&D Director, "Today, we are proud to see this vision become a reality."
Image Credit: Maximilian Müller, Unsplash
What Makes This Trend Stand Out
- Medicated Pet Foods
- Combining medications with pet food signifies a shift towards integrated solutions in pet care, meeting the needs of animals with chronic conditions.
- Therapeutic Animal Nutrition
- The development of nutrient-enriched meals designed to treat specific health issues represents a new avenue in personalized pet care.
- Functional Pet Kibble
- Functional kibble that includes pharmaceutical ingredients offers an innovative way to administer necessary medication to animals reluctant to take traditional forms.
Sectors Adopting This
- Veterinary Pharmaceuticals
- The inclusion of pharmaceuticals directly in pet foods is set to revolutionize how treatments for chronic conditions are administered in veterinary medicine.
- Pet Food Manufacturing
- Emerging demand for specialized medicated pet foods presents opportunities for manufacturers to diversify product lines into therapeutic segments.
- Animal Health and Wellness
- Innovations in nutraceuticals challenge the traditional separation of diet and medicine, driving growth in animal health and wellness sectors.
