Inspired by its own line of single-serve entrées for cats, Petites, Fancy Feast created a companion cookbook for humans so that they can enjoy meals based on their cat's favorite dishes. The downloadable resource shares 12 human-grade recipes that were thoughtfully put together by Fancy Feast's in-house chef, Amanda Hassner, as well as guests like James Beard Award Nominee Jerrelle Guy and others.
The Fancy Feast Petites single-serve entrées for cats are available in three flavors: Petites Seared Salmon Entrée with Spinach In Gravy, Petites Ocean Whitefish Entrée with Tomato In Gravy and Petites Grilled Chicken Entrée with Rice In Gravy. Based on these products, humans can now get a taste of what their cats love with recipes like Chicken and Ramen with Tomato Honey Butter Sauce or Whitefish and Asparagus with Beurre Blanc.
Key Themes Behind This Trend
- Pet-inspired Cookbooks
- Opportunity for pet food companies to create cookbooks inspired by their product lines to reach a wider audience and tap into new revenue streams.
- Human-grade Pet Food
- Disruptive innovation opportunity for pet food companies to create high-quality, human-grade pet food products that can also be enjoyed by pet owners.
- Celebrity Chef Collaborations
- Opportunity for pet food companies to collaborate with celebrity chefs to create new and innovative pet food products and recipes.
Where This Applies
- Pet Food
- Pet food companies can tap into the growing demand for human-grade pet food products and explore new opportunities to expand their product lines.
- Cookbook Publishing
- Opportunity for cookbook publishers to collaborate with pet food companies and create cookbooks inspired by pet food product lines that cater to pet owners.
- Celebrity Chef
- Celebrity chefs can explore collaborations with pet food companies to create innovative pet food products and recipes that appeal to pet owners and their pets alike.
