Category
Lifestyle
Assisted Choices
Trend cluster
Category
Savory
Hue
Savory food items are created with increasingly vibrant hues.
5.1
Trend score
Trend
What is the Savory Hue trend?
Savory Hue: Food brands are using colors typically associated with desserts and candies in savory dishes, snacks, and toppings. The adoption of vibrant hues in savory items immediately grabs attention, serves consumers seeking novelty, and caters specifically to demographics most concerned with social media-friendly aesthetics in their purchase decisions.
Insight
The consumer insight behind the Savory Hue trend
Branding is usually the first thing that draws consumers to a product–especially when it features particularly bold labels, claims, or coloring. Having that branding be represented in the product itself–particularly in the food industry where food presentation tends to follow more traditional norms–is a unique feat that immediately appeals to consumers who prioritize novelty and social shareability when deciding upon what to purchase.
Trend themes
Themes within the Savory Hue trend
Three behaviours holding the trend together01
Use of Vibrant Colors in Savory Food Items
The trend of using dessert-like colors in savory dishes and snacks serves consumers seeking novelty and caters specifically to demographics most concerned with social media-friendly aesthetics.
02
Interest in Algae as a Food Source
The trend of using algae in food products has popularized a variety of food and beverages that are intensely blue or even green, creating disruptive innovation opportunities for companies to explore new and unconventional ingredients for their products.
03
Free-from Vegetable-based Pizza Crusts
The trend of vegetable-based pizza crusts cater to the needs of consumers who seek free-from products. These crusts have the potential to elevate homemade pizza creations with their vibrant colors and may encourage home cooks to experiment with new vegetable ingredients.
Industry implications
What the Savory Hue trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
These trends have emerged in the food and beverage industry, creating opportunities for companies to develop innovative products that appeal to consumers seeking novelty and social shareability.
For
Health and Wellness Industry
Interest in using algae as a food source and the availability of free-from vegetable-based pizza crusts cater to the needs of health-conscious consumers, creating new opportunities for companies in the health and wellness industry.
For
Marketing and Social Media Industry
The trend of creating highly instagrammable food innovations has become a marketing opportunity, creating opportunities for businesses in the marketing and social media industry to partner with culinary establishments and create content that appeals to foodie consumers.
Workshop question
How could your brand better cater to social media aesthetic-seeking consumers?
Trend signals
Trend signals for Savory Hue
Trend score 5.1 out of 10, from popularity 78%, activity 68%, freshness 8%.
Popularity78%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Savory Hue trend
5 featured examples from Jan 25, 2017 to Aug 1, 2018CategoryWorld
Purple Cheese-Topped Fries
Cheese-Zu-Ka Launches the New Highly Instagrammable Food Offering
Opportunity for culinary establishments to create innovative and visually engaging food products that are highly shareable on social media, attracting more customers.
CategoryLife-Stages
Glitter-Infused Pizza Creations
DagWoods Pioneers Glitter Pizzas with Its 'Magical AF' Food Item
Restaurants, cafes, and other food establishments can capitalize on the trend of creating unique, Instagram-worthy dishes like glitter pizza to drive business and attract customer…
CategoryLifestyle
Vibrant Blue-Hued Dressings
The Kenko Ocean Blue Salad Dressing is Colored with Spirulina
Food manufacturers can explore the innovation of creating food products with unique and visually appealing features, such as colorful spirulina-infused dressings.
CategoryLifestyle
Beet-Based Pizza Crusts
Whole Foods Sells an Unconventional Free-From Vegetable Pizza Crust
The food industry can capitalize on the growing demand for free-from products by developing a range of vegetable-based pizza crusts made with unconventional ingredients.
CategoryLifestyle
Algae Noodle Soups
Kipposhi's 'Clear Chicken Soup Blue' is Made with Spirulina and Ramen
The food and beverage industry can explore new ways to incorporate algae as an ingredient and create visually appealing products with unconventional flavors.
